What I listened to / read
I am the one who always challenges my own ability especially language. This time, I compete myself with the more difficult reading article form Businessinsider.com. I select one mini-article of Dr. Michael Shermer titled "4 reasons why people ignore facts and believe fake news".
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What it says
In this article, Michael gave the reasons why people believe the fake news easily and have a strong confident on those news rather than the real one. he told us that, in fact, there are four main reasons including cognitive simplicity- the quick and natural way of the fake news accession similar to the beliefs, cognitive dissonance-the truth can make us a lot of tension leading to leave it out, backfire effect - the effect of emphasizing on their own belief caused by news, and tribal unity- constantly agreement to the group or society.
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My response
Once the reading is concluded, I have no doubts why we are always lied from fake news or even certified-free advertisement. our brains were designed to absorb the simply, without understandable, information since the brain use only one step which is absorption. it is unnecessary to analyze the fake because they allure us via stimulating the rewarding program in brain leading to comfortably accept information, On the other hand, the truth utilizing the different brain system called pain and disgusting system which is directly associated with the false and uncertain statements, and data analysis. This system has been found to use a multiplex process which is not only unfavorable, but creates a lot of stress, for brain leading to data rejection which is consistent to the second factor of Shermers.In term of mind state, we will have more and more confident on their own beliefs, if we receive the data which familiar to the beliefs again and again. Those data strengthen your thought which is a peculiar phenomena which I may say that it could be an extraordinary theory of the classical repeating data memory program theory. Even they play in the different ways and approaches, but the result comes up with the same deepest beliefs.
Focusing to the social issue, as human, all of us has their own expectations to have a position in the society because of loneliness fear. One way to be there is to agree with the majority of the group or society so we need to make their own mind to be consistent with the core group thoughts. it seem like you do a self-hypnosis.
As my point of view, I think that we could try to overcoming with the pain and disgusting system to make a precise analysis of each data we receive, and try to be neutral- do not make a rush decision. These ways will help you to a precise and accurate information. Let's live in the reality.